Making the world´s missing tools

We explore, design and launch what is missing - tools, objects, services that improve how people learn, work and live daily.

Explore

We observe and identify an unvoiced need for a new tool in a specific human interaction

We prototype and test for user, market and mass-production feedback

We launch and scale the proven results into a proven market with like-partners

Prototype
Go-to-Market

Launching New Tools for Everyday Life

We develop products that do not exist yet, for people that clearly need them to exist. By studying daily human behavior in specific contexts, we identify overlooked moments that deserve better tools, objects, or services. We ideate, prototype and improve every new tool, object or service and partner for mass market distribution.

53

03

Locations Served

Partners Served

33,000

Humans Served

$.400

Earnings Created

Million

Companies

Continents

People

How we work

From turning School Bags into Mobile Bamboo Classroom Furniture to easing mobility on rainy days by electric bike and gasoline bike across African cities and suburbs

Research and Development

We dive deep into daily routines to spot unmet needs. We observe for unvoiced need of a new tool in a specific human interaction

woman in gray tank top and purple pants standing beside window during daytime
woman in gray tank top and purple pants standing beside window during daytime
Production & Go-to-Market

We launch and scale the proven tool, object or service into a proven market with like-partners for production capacity to meet the high demand.

Each prototype is tested for user, market and mass-production feedback; Satisfying user needs and mass-production needs.

Prototyping for Market Fit

Value Portfolio

Everyday tools that matter, imagined into reality

ReplasticsReplastics
Speak-Freely AiSpeak-Freely Ai
Zetu BagsZetu Bags
Bike Mud GuardsBike Mud Guards

Turning School bags into Mobile classroom furniture and home lighting

Flat-pack furniture for public spaces using plastic waste

Open company helpline with user identity protection

Online shop were purchases donate classroom furniture

Rainy day mud splash protection for 2wheel passengers

Follow our process

Get updates on our latest projects and amazing discoveries